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    <lastmod>2018-07-31</lastmod>
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    <loc>http://www.amco-na.com/blog/2018/7/31/ask-the-experts-from-rusk-and-aquage-august-1516</loc>
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    <lastmod>2018-07-31</lastmod>
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      <image:title>News - Ask the experts from RUSK and AQUAGE August 15+16</image:title>
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    <loc>http://www.amco-na.com/blog/2018/1/20/igora-royal-fashion-lights</loc>
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    <lastmod>2018-01-20</lastmod>
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      <image:title>News - IGORA ROYAL® FASHION LIGHTS®</image:title>
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    <loc>http://www.amco-na.com/blog/2018/1/20/framcolor-eclectic-care</loc>
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    <lastmod>2018-01-20</lastmod>
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      <image:title>News - FRAMCOLOR® ECLECTIC CARE</image:title>
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    <loc>http://www.amco-na.com/blog/2016/8/30/pink-hair-dont-care-celeb-luxury-available-tomorrow-at-anderson-sq</loc>
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    <lastmod>2016-08-30</lastmod>
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      <image:title>News - Pink Hair Don't Care! Celeb Luxury Available TOMORROW at Anderson Sq.</image:title>
      <image:caption>  For all haircolor, foil highlights and balayage Instantly adds rich color while cleansing, maintains, corrects, boosts color brilliance Continuous use after fresh color, adds color and stops visible washout and fade between color services Alternate with shinewash® to manage color vibrancy Complete gem lites® system restores hair to healthy, natural feel</image:caption>
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  <url>
    <loc>http://www.amco-na.com/blog/2016/5/19/framesi-decolor-b-shimmer-is-arriving-in-june</loc>
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    <lastmod>2016-05-19</lastmod>
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    <lastmod>2016-03-01</lastmod>
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      <image:title>News - March 7 Thank You Event</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/12/3/beauty-pin-ups-is-arriving-next-week</loc>
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    <lastmod>2015-12-03</lastmod>
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      <image:title>News - Beauty &amp; Pin-Ups is arriving next week!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/7/20/vegas-baby</loc>
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    <priority>0.5</priority>
    <lastmod>2015-07-20</lastmod>
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      <image:title>News - Vegas Baby!</image:title>
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    <image:image>
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      <image:title>News - Vegas Baby!</image:title>
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      <image:title>News - Vegas Baby!</image:title>
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      <image:title>News - Vegas Baby!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/4/20/meet-xenia</loc>
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    <priority>0.5</priority>
    <lastmod>2015-04-20</lastmod>
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      <image:title>News - Meet Xenia!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/4/6/meet-maggie</loc>
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    <lastmod>2015-04-06</lastmod>
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      <image:title>News - Meet Maggie!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/4/6/meet-sydnie</loc>
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    <lastmod>2015-04-06</lastmod>
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      <image:title>News - Meet Sydnie!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/3/30/ag-dry-shampoos-are-now-available</loc>
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    <priority>0.5</priority>
    <lastmod>2015-03-30</lastmod>
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      <image:title>News - AG Dry Shampoo's Are Now Available</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1427732371810-YNFDA8Y7OSCXN8R23HXR/image-asset.jpeg</image:loc>
      <image:title>News - AG Dry Shampoo's Are Now Available</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1427732321482-QF3CD6VNFQG1VWBK9X3D/image-asset.jpeg</image:loc>
      <image:title>News - AG Dry Shampoo's Are Now Available</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/3/17/pardon-our-dust</loc>
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    <lastmod>2015-03-17</lastmod>
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  <url>
    <loc>http://www.amco-na.com/blog/2015/1/7/were-online</loc>
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    <lastmod>2015-01-27</lastmod>
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      <image:title>News - We're online!!!</image:title>
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  <url>
    <loc>http://www.amco-na.com/welcome</loc>
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    <lastmod>2018-07-28</lastmod>
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      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1532794116006-Y8FTGIL4UUPX00YJ5DU7/olaplex6.png</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>NOW AVAILABLE!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1511970201354-JUXYL1ILUOQQJ8G8IBHW/amlogo.jpg</image:loc>
      <image:title>Welcome</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1532793773271-9JQJ2WM7A0GPFDC35FQ8/worldsfair.jpg</image:loc>
      <image:title>Welcome</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1526911878450-RCLY8WBI52N28544MHRY/georgetown.jpg</image:loc>
      <image:title>Welcome</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1</loc>
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    <lastmod>2018-07-28</lastmod>
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      <image:title>Blog</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2018/7/28/new-olaplex-45-available-now</loc>
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    <priority>0.5</priority>
    <lastmod>2018-07-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1532794005373-LSZUNAA8XY6FQL5Z3REY/olaplex6.png</image:loc>
      <image:title>Blog - NEW Olaplex 4+5 Available now!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/8/9/spotlight-on-urban-betty</loc>
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    <priority>0.5</priority>
    <lastmod>2016-08-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1470765623893-GTN2J3AH1PP0QNCE0BOG/image-asset.jpeg</image:loc>
      <image:title>Blog - Spotlight on Urban Betty</image:title>
      <image:caption>Spotlight on Urban Betty Owner Chelle Neff and Armstrong McCall North Austin go way back.  When Chelle first started out after finishing her cosmetology license in high school she worked for AmCo in one of our stores! I was so thrilled to hear we were a small part of her journey. She has been moving and shaking ever since. Urban Betty has a giant list of awards and accolades, but my favorite part of chatting with Chelle is her amazing energy. She shares her philosophy of always giving back within her community, and uses her business as a platform to inspire others to do the same. This year marks the 8th annual clothing swap benefitting Safe Place! Not only does this create awareness for Safe Place (http://www.safeaustin.org), but it involves her staff and community in a really fun and unique way.</image:caption>
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      <image:title>Blog - Spotlight on Urban Betty</image:title>
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      <image:title>Blog - Spotlight on Urban Betty</image:title>
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    <image:image>
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      <image:caption>What's in a name? Urban Betty is an homage to Chelle’s grandmother Betty Virginia and Chelle's given name Betty Michelle.</image:caption>
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    <loc>http://www.amco-na.com/blog-1/2016/7/27/the-2016-wella-professionals-north-american-trendvision-winners</loc>
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    <priority>0.5</priority>
    <lastmod>2016-07-27</lastmod>
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      <image:title>Blog - The 2016 Wella Professionals North American TrendVision Winners</image:title>
      <image:caption>US COLOR VISION WINNERS: Gold: Cena Jordan, Tease Boutiqe Salon, Las Vegas, NV Silver: Jade Deveraturda, Umbrella Salon in San Jose, CA Bronze: Raven Camacho, Tarver Hill Salon, Austin, TX</image:caption>
    </image:image>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/6/27/how-are-you-getting-new-clients</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-27</lastmod>
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      <image:title>Blog - How are you getting new clients?</image:title>
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    <loc>http://www.amco-na.com/blog-1/2016/6/20/it-pays-to-shop-at-our-thank-you-events</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
    <image:image>
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      <image:title>Blog - It pays to shop at our Thank You events!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/5/27/happy-friday</loc>
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    <priority>0.5</priority>
    <lastmod>2016-05-27</lastmod>
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      <image:title>Blog - Happy Friday!</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/5/23/upsell</loc>
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    <priority>0.5</priority>
    <lastmod>2016-05-23</lastmod>
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      <image:title>Blog - Upsell</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/5/19/framesi-decolor-b-shimmer-available-in-june</loc>
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    <priority>0.5</priority>
    <lastmod>2016-05-19</lastmod>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/4/13/spotlight-on-bella-salon-austin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-04-13</lastmod>
    <image:image>
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      <image:title>Blog - Spotlight on Bella Salon Austin</image:title>
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    <image:image>
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      <image:title>Blog - Spotlight on Bella Salon Austin</image:title>
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      <image:title>Blog - Spotlight on Bella Salon Austin</image:title>
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      <image:title>Blog - Spotlight on Bella Salon Austin</image:title>
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  <url>
    <loc>http://www.amco-na.com/blog-1/2016/4/6/spotlight-on-trashy-roots</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-06</lastmod>
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      <image:title>Blog - Spotlight on Trashy Roots</image:title>
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      <image:title>Blog - Spotlight on Trashy Roots</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54ad46b8e4b03ccd2a1e2e80/1459963553467-4J3W7LMG3OYU6324CVD0/image-asset.jpeg</image:loc>
      <image:title>Blog - Spotlight on Trashy Roots</image:title>
      <image:caption>Retail Spotlight: DevaCurl. Seven years ago Trashy Roots was one of the first salons in the area to carry DevaCurl. They haven’t looked back since! All stylists at the salon are Deva certified. Curly-haired ladies are extra loyal to both the salon and the products that make their hair look fab. Between the Devalcurl website and www.naturallycurly.com there is a constant influx of new clients to the salon. Trashy Roots gives back! Anna works closely with The Texas Baptist Children's Home doing donation drives several times a year, with all of the profits from the recycling program going directly to them. When the Texas Baptist Children’s Home has a need, Trashy Roots bands together with their client community to help.  Anna has developed a recognizable brand. From the website to social media, logo, and salon décor Anna has created a brand that is truly her. It’s cohesive and it’s reflective of her. She’s built a brand from the heart and it shows on every level.   </image:caption>
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    <image:image>
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      <image:title>Blog - Spotlight on Trashy Roots</image:title>
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      <image:title>Blog - Spotlight on Trashy Roots</image:title>
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    <loc>http://www.amco-na.com/blog-1/2016/3/15/rule-of-3</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-15</lastmod>
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      <image:title>Blog - Rule of 3</image:title>
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